Week 6 Suggestions for Further Reading
Putting It Together: Constructing the Questionnaire
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Christian, L., & Dillman, D.A. (2004).
The influence of graphical and symbolic language manipulations on responses to self-administered questions.
Public Opinion Quarterly, 68, 57-80.
[Requires Kerberos Password]
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Couper, M. P. (2000).
Web surveys: A review of issues and approaches.
Public Opinion Quarterly, 64(4), 464-494.
[Requires Kerberos Password]
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Couper, M. P., Conrad, F. G., & Tourangeau, R. (2007).
Visual context effects in Web surveys.
Public Opinion Quarterly, 71, 623-634.
[Requires Kerberos Password]
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Couper, M. P., Tourangeau, R., Conrad, F. G., & Crawford, S. D. (2004).
What they see is what we get: Response options for web surveys.
Social Science Computer Review, 22, 111-127.
[Requires Kerberos Password]
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Couper, M. P., Tourangeau, R., Conrad, F. G., & Singer, E. (2006).
Evaluating the effectiveness of visual analog scales: A web experiment.
Social Science Computer Review, 24, 227-245.
[Requires Kerberos Password]
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Couper, M. P., Tourangeau, R., & Kenyon, K. (2004).
Picture this! Exploring visual effects in Web surveys.
Public Opinion Quarterly, 68, 255-266.
[Requires Kerberos Password]
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Dillman, D.A. Gertseva, A., & Mahon-Haft, T. (2005).
Achieving usability in establishment surveys through the application of visual design principles.
Journal of Official Statistics, 21(2), 183-214.
[Requires Course Password]
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Jenkins, C. R., & Dillman, D. A. (1997).
Towards a theory of self-administered questionnaire design.
In L. Lyberg, P. Biemer, M. Collins, E. De Leeuw, C. Dippo, N. Schwarz, & D. Trewin (Eds.), Survey measurement and process quality (pp. 165-196). New York: Wiley.
[Requires Course Password]
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Kimball, D. C., & Kropf, M. (2005).
Ballot design and unrecorded votes on paper-based ballots.
Public Opinion Quarterly, 69, 508-529.
[Requires Kerberos Password]
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Peytchev, A., Couper, M. P., McCabe, S. E., & Crawford, S. D. (2006).
Web survey design: Paging versus scrolling.
Public Opinion Quarterly, 70, 596-607.
[Requires Kerberos Password]
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Sanchez, M. E. (1992).
Effects of questionnaire design on the quality of survey data.
Public Opinion Quarterly, 56, 206-217.
[Requires Kerberos Password]
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Tourangeau, R., Couper, M. P., & Conrad, F. (2004).
Spacing, position, and order: Interpretive heuristics for visual features of survey questions.
Public Opinion Quarterly, 68, 368-393.
[Requires Kerberos Password]
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Tourangeau, R., Couper, M. P., & Conrad, F. (2007).
Color, labels, and interpretive heuristics for response scales. Public Opinion Quarterly, 71, 91-112.
[Requires Kerberos Password]
- Papers by Professor Don Dillman (many of them are unpublished technical reports).